Kate Upton Thinks Social Media Is 'Bulls--t'

Kate Upton Is Over The Very Thing That Helped Her Gain Fame
BEVERLY HILLS, CA - FEBRUARY 22: Kate Upton arrives at the 2015 Vanity Fair Oscar Party Hosted By Graydon Carter at Wallis Annenberg Center for the Performing Arts on February 22, 2015 in Beverly Hills, California. (Photo by Anthony Harvey/Getty Images)
BEVERLY HILLS, CA - FEBRUARY 22: Kate Upton arrives at the 2015 Vanity Fair Oscar Party Hosted By Graydon Carter at Wallis Annenberg Center for the Performing Arts on February 22, 2015 in Beverly Hills, California. (Photo by Anthony Harvey/Getty Images)

Even though Kate Upton shot to fame on social media -- after clips of her dancing to "The Dougie" and "The Cat Daddy" went viral -- the 22-year-old says she's starting to turn away from the platforms that put her on the map.

“I feel like social media at this point is kind of bullshit," the Sports Illustrated model told Net-a-Porter's latest edition of The Edit.

"At the beginning it was amazing and a lot of fun. It was like, ‘Cool, I can talk to my fans!' And now I think that we’re losing the art of it. When I first joined Twitter it was just me, but [when] you’ve got contracts, it’s so planned. Now it’s about who has the best marketing, not who has a really good personality," she explained.

Upton certainly has a point: her own Twitter feed is cluttered with promotional posts, most recently pushing her collaboration with makeup artist Bobbi Brown or her charitable work with animal adoption agencies. Even her recent #AskKate Q&A with fans was powered by Express, with whom she has a modeling contract. That's a stark difference from the model's very first (and very candid) Tweet, nearly five years ago:

For the full interview with Kate Upton, head here.

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