04/12/2015 11:02 am ET Updated Apr 12, 2015

God Can Help Companies Turn Customers Into Daredevils

Waiting For The Word/Flickr

God is often portrayed as a benevolent father figure, or a protective force. But how about a different image of God: the marketing force?

New research shows that when consumers are presented with the concept of the divine, even in an offhand manner or an ad on social media, it can prompt them to take risks they might otherwise not. Like trying a new product or experience, even one with a bit of danger.

Read more on The New York Times