At P.B. Jams, each sandwich comes with an extra serving of humanity -- free.
Earlier this month, Ashley Jiron, owner of the restaurant in Warr Acres, Oklahoma, noticed someone had rummaged through the dumpsters behind her shop in search of a meal. She decided to do something about it: Invite the person in for a complimentary sandwich, fresh veggies and a glass of water.
Jiron posted a couple of fliers around the building, hoping to reach the mysterious person in need.
The sign reads:
To the person going through our trash for their next meal,
You're a human being and worth more than a meal from a dumpster. Please come in during operating hours for a classic PB&J, fresh veggies, and a cup of water at no charge. No questions asked.
-Your friend, the owner.
"I think we've all been in that position where we've needed somebody's help," Jiron told KFOR, explaining the impetus for her outreach. "And we just needed somebody to extend that hand. "I will not take down that sign until they come in."
On Sunday, Jiron started a "pay it forward" campaign at the restaurant, where customers can pre-pay a meal for someone in need. Each available meal is indicated by an encouraging note posted on the wall. So far, about 50 meals have been paid for, she told The Huffington Post.
In a humorous nod to her restaurant's nutty offerings, she's calling the effort "#ShareTheNuts."
Jiron's efforts mirror those of Rosa's Fresh Pizza, a Philadelphia pizza shop which has given away more than 8,400 slices of pizza to the needy since starting a similar pay-it-forward campaign over a year ago.