A Day In The Life Of A Ben & Jerry's Flavor Guru

A Day In The Life Of A Ben & Jerry's Flavor Guru

Peter Lind is employed to eat ice cream, play with food and conjure up whimsical flavors with mass appeal. It's a job every child has dreamed about at one point or another.

But life as an ice cream flavor guru, as his employer Ben & Jerry's classifies it, isn't all toffee and chocolate. It takes a lot of trials, a bunch of tastings and a a ton of flops to get an ice cream from conception to a spot in the freezer aisle. Lind, the mastermind behind one of Ben & Jerry's most popular flavors, Chocolate Chip Cookie Dough, will tell you so -- he's the brains behind many products that wound up memorialized in Ben & Jerry's "flavor graveyard" instead of on store shelves. He still can't quite grasp why Sugar Plum -- a plum-flavored ice cream with a caramel swirl -- wasn't adored by all, though he admits off-camera that the color combination "wasn't the prettiest."


Ice cream, fudge and friendship in the Ben & Jerry's test kitchen.

"I eat ice cream every day," the fedora-wearing guru says in the video above, which was produced by Zagat in partnership with The Huffington Post. Lind gives viewers a tasty glimpse into his typical workday, and whether he's preparing a pint with a cookie butter core, taking a breather in Ben & Jerry's "Zen Den," or finding a way to make a savory ice cream from corn and cheddar, you are bound to feel a pang of envy (oh, and hunger).

It comes as no surprise that when he's not mixing up new saccharine or savory flavors, Lind plays in a gypsy jazz band. Watch as this charmingly eccentric dream jobber gets down to business.

Stay tuned for the next "Day In The Life" video on Zagat's YouTube channel.

Before You Go

The original concept Ben and Jerry had was to open a bagel company.

18 Things You Never Knew About Ben & Jerry's

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