06/23/2015 05:18 pm ET Updated Jun 23, 2015

Fighting Back With Social Media To Deter Fearless Hawaii Hikers


It is fighting fire with fire — state agencies are starting to see the value of using social media aggressively.

Increasingly, state offices are using Facebook and Twitter to hit back when postings on social media sites spread inaccurate information or encourage illegal activities on state land.

Curt Cottrell of the State Parks Division, Department of Land and Natural Resources, calls social media, “Our latest, greatest little technological warfare device.”

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