11/22/2016 12:26 pm ET Updated Dec 06, 2017

Holiday Insights Series: Retail Black Friday Predictor


By Ana Sofia Reis

Retail stores are gearing up for the busiest shopping day of the year, and they aren't alone. We learned last week our theory that people eat leftovers on Friday was all wrong- restaurants are also seeking a spike in activity from hungry shoppers on-the-go.

But which retailers and restaurants are destined to own Black Friday this year? Any guess on who will take the lion's share of business?  We looked at navigation data from a 24 hour period in 2015 to predict who'll come out on top.

This article was originally published in The Compass- an industry resource for mobile, native, and location-based marketing.