Creating SEO-based content requires a bit of practice. Several key factors play a role in excellent SEO content creation. The keywords used determine search ability while the content must be authoritative and have value. Other important factors are formatting permalinks and using keyword-infused titles.
1. Keyword Variations
Using variations of keywords and placing them naturally within the content, will allow your search engine optimization to increase. Variations are important because using the same word too many times makes the content become repetitive and boring. Short pieces of content should not use a single keyword more than three times.
The most important keywords should be in the beginning of the content. If a vital keyword is only to be used once, it should be placed within the first 50-words of a piece. To determine keywords of importance, create a base or focal keyword first.
2. Use Trackers
SEO tools, such as data trackers, is important to view performance and impact. Trackers can help you see how many others in an industry are using the same keywords. A tool can also aid in determining the right keywords to include in your content.
Other pieces of data trackers can tell you:
• Keyword performance
• Social media impact
• Website/Brand mentions
• Performance of inbound links
Tools can help pull analytics that built-in trackers from social media campaigns and website building tools do not provide. The use of tools helps writers create SEO optimized content that performs.
3. Understand Algorithms
The word algorithm alone makes writers want to stop reading. What most fail to realize is that understanding current algorithms also helps create content that is going to produce better SEO numbers. In order to improve SEO writing, learning how the algorithms change with Google, Facebook, and other major sources of information is necessary.
Each time that Google, or other major entities, announce changes to SEO or performance algorithms, it is a good idea to study the new format and adapt your content accordingly.
To stay on top of changing algorithms, consider performing a simple search a few times each year. Search for terms like "current Google SEO algorithm" or "new Google algorithms" to study-up on the latest configurations.
4. Shareable Content
Create content that readers want to share. The more a piece is shared, the more visible it is. This also attracts new readers, a different audience, and increases unique visits to websites. Include a link within the content that directs back to your website and use other credible resources when relevant.
Shareable content with links back to your website entices unique users to spend more time on your site. It also compels them to browse the other content on the website and become interactive with a brand or independent writer.
5. Have Patience
You must have patience. You will not see immediate results from SEO; it takes time for the content to cycle through search engines and social media networks. Once you make the commitment to create content more for SEO purposes, the first steps of your strategy may take one month to show real results. Essentially, a good SEO plan takes six months to develop and see real results from.
Proper SEO practices means using more than a few good keywords in the content. The content has to be easy to read, shareable, and relevant. The permalinks and titles should all be optimized to match the content and page of the website it is being published on. What some fail to realize is that SEO really is a process and requires commitment to see real results. Writing for the audience trumps writing for Google, but writing for both can produce better SEO results.