LinkedIn Board Connect has taken online board matching to a new level for non-profit organizations. As I noted in my September 21 post here, this innovative approach is an advance in bringing non-profits and potential candidates together; the most important improvement is the opportunity for people to learn about each other through mutual acquaintances and references that are indicated on LinkedIn.
In my last post, I provided suggestions to board candidates for finding the best board match. Here are recommendations for non-profits in finding board members that best meet the organization's purposes.
Choosing candidates for the board
- Prior to even listing the organization's interests in candidates, it's essential for the board to have a serious discussion about the future of the organization: the organization's greater potential and the revenue model to achieve success. With this in mind, the board can determine the particular skills, expertise, experience, diversity of perspectives, and networks and relationships that the board needs in order to achieve strategic and financial success.
Attracting the candidates you want
In today's environment, the most desirable candidates have a choice of boards to join. In order to attract the candidates you most want, and also set the stage for a positive relationship, here are some recommendations:
- Be clear about what you are asking candidates to do. In my experience having placed hundreds of corporate executives on non-profit boards, the question that most interests them is this: What value can I add?
Retaining the best board members
Once you have recruited the board members you want, there are ways to keep them engaged and maximize the value of their participation. Here are suggestions:
- Provide the board with clear, relevant, timely, and concise information. This means creating a dashboard that shows how the organization is performing against program and financial goals.
LinkedIn is providing a valuable new resource to non-profits and prospective board candidates. With some time and attention, LinkedIn Board Connect can be leveraged for tremendous value in strengthening our nation's non-profit sector.