03/19/2012 02:48 pm ET Updated May 19, 2012

George Lois's Innovation Bible 'Damn Good Advice'

Innovation is a dirty word. Everyone wants to be innovative. But wanting and doing are two different things. George Lois, the Orwell of design, has been bridging that gap for decades, most notably as the ad man brought in to save Esquire and a nascent (and artistic) MTV.

Long considered a legend for giving Esquire's covers in the sixties the force of Picasso's "Guernica," Lois shares his 120 commandments for creativity in Damn Good Advice (for people with talent!).

Damn Good Advice is a must-have spine-stiffener for artists and entrepreneurs alike. Here's a round-up of a few favorites:

George Lois: Damn Good Advice (for people with talent!)