With its primetime and late night lineups in free fall, NBC is reportedly putting pressure on talk show host Jay Leno to have a scandalous affair, a network source confirmed today.
"[NBC chairman] Jeff Zucker is adamant about this," the source said. "He wants Jay to be up to his neck in sexual monkey business by sweeps."
"This isn't about morality," Mr. Zucker reportedly told the talk show host. "This is about staying competitive."
But even if Mr. Leno agrees to have an affair, creating a ratings-worthy scandal may be easier said then done.
"If Jay had an affair, he'd probably get away with it," the source said. "Nobody's watching." More here.