06/06/2011 05:20 pm ET Updated Jun 04, 2013

AdKeeper Readies "Button" for 25 Percent of the World's Display Ads -- Video Ads Next

AdKeeper, the New York-based company which allows Web users to "keep" display ads for later viewing, has contracts in place to put its "button" on 27 percent of the world's display inventory, says founder and CEO Scott Kurnit in this interview with Beet.TV.

In addition to display ads, the platform will allows users to save video ads, Kurnit says.

The company will soon come out of Beta, he says, and expects the "keep button" will eventually appear on 100 percent of the world's display and video ad inventory.

Here's a recent update on AdKeeper by David Kaplan at paidContent.

The company raised $35 million in funding earlier this year.

Andy Plesser
You can also find this post up at Beet.TV.