10/02/2012 06:20 am ET Updated May 30, 2013

Adobe Says First-Party Data is Driving the Digital Ad Marketplace: Launches SiteCatalyst as Advertising Tool

CHICAGO - Adobe's widely deployed tools for monitoring and collecting first-party data, including SiteCatalyst, are powerful tools for advertisers who seek deeper addressability in their video ad planning, says Cary Goss, Head of National Sales for Adobe Video Advertising, in this interview with Beet.TV

Goss speaks about the growth of Adobe's video advertising services with the acquisition of Auditude and the launch of Project Primetime, a video solution for publishers. He was a participant in the 9.25 Video Advertising Leadership Summit which was sponsored by Adobe Video Advertising

Today, Adobe announced the integration of it SiteCatalyst product across social, display and search with a new product called AdLens.