THE BLOG
07/29/2011 10:09 am ET Updated Jun 03, 2013

Adobe's Premiere Pro Registers Big Growth With Mac Users

SAN FRANCISCO -- Adobe Premiere, the professional video editing software program, is experiencing annual growth of 45 percent among Mac users, says Al Mooney, Product Manager at Adobe in this interview with Beet.TV.

Mooney says the revenue from the software is growing by 22 percent year-to-year.

With the mixed reception to Apple's Final Cut X, Adobe is aggressively seeking to convert Final Cut users to Premiere with deep price discounts, as we reported earlier this week in our first part of our interview with Mooney.

Andy Plesser 

You can also find this post up at Beet.TV.