06/20/2012 10:24 am ET Updated May 31, 2013

(Video) BBC Worldwide Digital Chief: Future Apps Will be Outside The "Stores"

LONDON - While the BBC Worldwide has made considerable efforts around creating Apps for the Apple iOS and Android platforms, the future of Apps will be more Web-centric, in a HTML5 framework, says Daniel Heaf, MD and EVP for Digital, in this interview with Beet.TV

Heaf explains that among the reasons Apps will move from the current distribution platforms is a lack of discovery, along with economic issues.

Also in this segment, he explain how the BBC Worldwide has established a large audience in the United States via Netflix and iTunes.

Heath was a speaker at the Beet.TV Video Summit at the BBC Worldwide headquarters last week.

Editor's Note: Many thanks to Dan Heaf for hosting our conference. Very much appreciated.
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