07/15/2009 10:30 pm ET Updated May 29, 2013

Obama Campaign's Video Strategist: Forget Viral, It's About Targeted Impact

Digging deep into the online video strategy of the Barack Obama presidential campaign, video producer and strategist Max Harper, 27, explains that success cannot be measured in view count, but by targeted impact.

Believe in E-Mail Lists

Max explains how properly parsed e-mail lists can be key in reaching key constituents and how video can empower funding and participation.

I caught up with him at the Personal Democracy Forum after his session on video and the Obama campaign, which was moderated by Steve Grove of YouTube.

This is one of most profound and illuminating interviews I have had the privilege to share.

You can find the complete post up on Beet.TV