THE BLOG
01/11/2013 05:23 pm ET Updated Dec 06, 2017

Dispatch from CES: Connected Appliances Will Emerge as an Ad Medium,

LAS VEGAS -- Although Internet-connect home appliances are in extremely early stages, they will emerge as an important advertising medium for consumer products companies, predicts Irwin Gotlieb, Chairman of GroupM, the global media unit of WPP, in this interview at CES with Beet.TV


Another emerging medium for advertisers will the ultra high-definition TV's unveiled by set makers at the big trade show.

For more on Gotlieb and his take on CES, see this story by Michael Learmonth at Advertising Age.
You con find this post on Beet.TV