PALM SPRINGS, CA - John Battelle, who sold Federated Media last month, has kept the programmatic unit of the company which is called Sovryn. In this interview with Beet.TV, he talks about the opportunities around programmatic for publishers. He also reflects on content marketing and the elements of success around "native advertising."
We spoke with him yesterday at the IAB annual leadership meeting.
You can find this post on Beet.TV.