01/22/2014 10:51 am ET Updated Dec 06, 2017

Look Who's Heading to Vieques for the Annual #BeetRetreat, presented by Videology with AOL On

The third annual Beet.TV Executive Retreat on January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques.   Over the course of two days of  panels and presentations, this group of industry leaders will explore the emerging medium of digital video.  Topics will  include  ad effectiveness and measurement;  the emerging platforms and strategy for distribution;  programmatic and real-time buying;  web original entertainment and news video;  "native" advertising;  interactive advertising;  syndication and discovery -- and other topics.   The conversations will be deeply informative.  In addition to the programming, the participants will enjoy unique off-the-grid networking. The entire program is being produced for video.  We are not producing it live, but will start to publish segments this on Sunday.  Her is the line-up;

Thanks to Videology for being our presenting sponsor. And thanks to AOL On for being out featured sponsor.

Keynote Speakers


Below is the Agenda:


  • 2:05 - 2:13 Post CES: The Changing Platforms of Video Consumption Ashley J. Swartz  CEO, Furious Minds w/Andy Plesser  (moderator)
  • 2:15 - 2:25 The Inevitable Automation of the Media Buying Landscape and What it Means Kristi Argyilan, President, Magna Global  U.S. w/Ashley Swartz (moderator)
  • 2:30 - 2:40 Digital Video: Programmatic vs. Channel Driven, Where is the Industry Headed Rob Norman, Global Chief Digital Officer, GroupM w/Ashley Swartz (moderator)
  • 2:45 - 2:55 The State of Digital Video, a New Forrester Report Commissioned by Videology Brent Gaskamp, SVP, Development, Videology w/Ashley Swartz  (moderator)
  • 3:00 - 3:10 Project Blue Print:  Report on Cross-Platform Performance by ESPN powered by comsCore Gian Flugoni, Co-founder and Executive Chairman, comsScore w/Ashley Swartz  (moderator)
  • 3:15 - 3:25 Update: XCR Powering Cross-Screen Media Planning David Hohman,  EVP, Global Client Business Partner, Agency Solutions, Nielsen w/Ashley Swartz (moderator)
  • 3:30 - 4:10 Big Data is Moving Digital Video Dollars to TV  Gian Fulgoni, comScore David Hohman, Nielsen Stefan Maris, Global Product Manager, Civolution Adam Shlachter , SVP, Media Digitas Brian Gleason, MD, North America, Xaxis w/ Ashley Swartz (Moderator)
  • 4:10 - 4:50 Beyond the Desktop:  New Platforms for Consumption Tal Chalozin, CTO & Co-founder, Innovid Erin Sinimo, SVP, Director of Mobility, Starcom Worldwide Stephanie Sarofian, Executive Director, Brands, inMobi Ritu Trevedi, MD , Digital Marketplace, MediaVest w/ Erick Schonfeld (moderator)
  • 5:00 - 5:45 The New Equation of Content of Creation and Strategy Rebecca Howard, GM, Video, The New York Times Steven Schiffman, GM, Video, The Washington Post Ran Harnevo, President, AOL Video w/Erick Schonfeld (moderator)
  • 5:45 - 5:55 How Twitter is Driving Television Viewing Lisa Giacosa SVP Global Social Media Director and Video Lead at Starcom MediaVest Group w/ Erick Schonfeld (moderator)


  • 8:00 - 8:35 The Emerging Opportunities of Digital Video for Brand Advertisers Rob Norman, Global Chief Digital Officer, GroupM Adam Shlachter, SVP, Media, Digitas Ran Harnevo, President, AOL Video Lisa Giacosa SVP Global Social Media Director and Video Lead at Starcom MediaVest Group w/  Erick Schonfeld  (moderator)
  • 8:40 - 9:35 Video Advertising: Pricing, Effectiveness and Viewability Oren Harnevo, CEO, Eyeview Ritu Trevedi, MD , Digital Marketplace, MediaVest Jim Daily, GM for U.S., eBuzzing Charles Gabriel, SVP for Video Sales, AOL Anthony Risicato, GM, VideoHub (Tremor Video) Kevin Lenane, CEO, Veenome w/ Ashley Swartz  (moderator)
  • 9:40 - 10:20 Driving the Impact of Native Video Advertising Adam Singolda, CEO, Taboola Richard Spalding, CEO, 7th Chamber Mitchell Reitchgut, CEO, Jun Group Richard Kosinski, President, U.S., Unruly w/ Ashley Swartz (moderator)
  • 10:25 - 10:45 The State of Mobile Video Advertising Erin Simino,  SVP, Director of Mobility, Starcom Worldwide Francisco Cordero, GM, Brand Business, U.S. inMobi w/ Ashley Swartz (moderator)
  • 10:50 - 11:20 The New World of Video Journalism Andrew Pergam, Sr. Editor, Video, The Washington Post Bill McCandless,  VP, Video,The Bleacher Report/Turner Andy Plesser, Executive Producer, Beet.TV w/Erick Schonfeld  (moderator)
  • 11:30 - 12:00 Scaling Fast:  New Tools for Video Content Creation Erick Schonfeld, Co-founder, TouchCast Josh Weinstein, Founder, YouAreTV w/Andy Plesser  (moderator)
  • 12:00 -  12:20 lunch break
  • 12:20 - 1:10 Programmatic Emerges for the Publishers Sean Buckley, VP Platform, SpotXchange Mark Trefgarne, CEO Liverail Roland Hamilton, GM, North America, Dailymotion Eric Orme, COO, NDN Pierre de Grandmaison, Head of Business Development, Teads w/Ashley Swartz (moderator)
  • 1:10 - 2:00 Programmatic Power for the Agencies and Brands Kristi Argyilan , President Magna Global, U.S. Brian Gleason, MD, Xaxis NA Brent Gaskamp,  SVP, Videology Chris Smith, GM Emerging Media and Video, Turn Jay VanDerzee, Head of Sales, Media Platforms, Google Dee Solomon, Chief Marketing Officer, MediaLink w/Ashley Swartz (moderator)

You can find this post on Beet.TV.