In its most recent quarterly earnings, Adobe Systems Incorporated reported $290 million in revenue for its Marketing Cloud, "with strong bookings growth." Based on the report. digital marketing services represent about 25% of Adobe's revenue.
This week, we spoke with Brad Rencher, SVP of Digital Marketing, about fast-growing unit and recent deals including a partnership with the giant advertising agency Publicis to provide a data management platform. He talks about the growth of video services with Adobe Primetime.
You can find this post on Beet.TV.