10/06/2014 12:08 pm ET Updated Dec 06, 2017

(VIDEO) Adobe's Fast-Growing "Marketing Cloud" Now a Billion Dollar Business

In its most recent quarterly earnings, Adobe Systems Incorporated reported $290 million in revenue for its Marketing Cloud, "with strong bookings growth." Based on the report. digital marketing services represent about 25% of Adobe's revenue.

This week, we spoke with Brad Rencher, SVP of Digital Marketing, about fast-growing unit and recent deals including a partnership with the giant advertising agency Publicis to provide a data management platform.  He talks about the growth of video services with Adobe Primetime.

He also explains the strategy around Adobe's ambitious B2B marketing and education site  The site has a significant sponsored presence on the Wall Street Journal's CMO Today mini-site.

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