04/13/2012 08:04 am ET Updated Jun 03, 2013

(video) Big Video Services Firm Ooyala Unveils Discovery Engine

Ooyala, the big online video services company, has unveiled a recommendation engine which serves up related videos at the end of clips based on the interest and anyomous profile of the individual viewer.

Sean Knapp, Ooyala's CTO and co-founder, says in this video interview that the overarching goal of the new technology is to make the video viewing experience "non-linear" - meaning a continous presentation of content which is more TV-like.  He says the company wants to bring viewers beyond the "end screen" a video player.

He says early use of the discovery engine by some big publishers has boosted individual consumption of video from 2X to 6X.

Knapp is a former Google executive who developed several products including iGoogle. 

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