07/16/2014 03:49 pm ET Updated Dec 06, 2017

(VIDEO) Comcast Serves up 13 Million Video Streams of World Cup: "TV Everywhere is Ready for its Close-up"

Comcast has provided  13 million video streams of World Cup matches to subscribers watching via digital devices.   That's up  55% over the number of streams for the Soichi games, the cable giant says.

The enormity of the digital consumption represents something of a watershed moment for "TV Everywhere" -- the industry term  for cable and satellite subscribers  who can access regular TV programming on digital devices.

In an interview with Forbes, Comcast  video SVP Matt Strauss says: "TV Everywhere is ready for its close-up."

We interviewed Strauss last month at the TV of Tomorrow conference in San Francisco on the explosive growth of TV Everywhere.  We have republished that video today.

You can find this post on Beet.TV.