03/19/2014 03:55 pm ET Updated Dec 06, 2017

Dealmaker Kawaja 'Lands' a Part on Hit Show Mad Men

LOS ANGELES -- Terance Kawaja, founder and CEO of the New York  boutique investment bank  Luma Partners, which primarily handles digital media clients, will appear in the hit TV show Mad Men next month, he tells Beet.TV in this video interview. We spoke with him at the 4A's annual meeting here.

Kawaja says that he was filmed in three scene with series star Jon Hamm.  His part is a "walk on" with no lines. Not discovered by a casting director, he purchased the appearance through a charity auction, he explains.

Having signed an NDA, he can't talk about the scene or the plot.  However, in a marketing move to raise awareness for the episode and his role, he is launching a Twitter program asking his followers to speculate on his part.  He explains in the interview.

You can find this post on Beet.TV.