07/31/2015 05:45 pm ET Updated Dec 06, 2017

(VIDEO) Integral Ad Science Raises $67 Million Round to Fund Expansion, Combat Ad Fraud & Viewability

Integral Ad Science, the New York-based tech company that describes itself as  "the leader in quantifying digital media quality" has raised $67 million: $27 million in venture funding from Sapphire Ventures and $40 million in debt financing from Silicon Valley Bank.

In this previously published video, company CEO Scott Knoll talks about how the company identifies various forms of ad fraud including non-human ad impressions.

More on today's news reported in The Wall Street Journal.


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