Speaking in blunt terms, Bob Liodice, President and CEO of the ANA, the nation's trade association for advertisers, says that his group has had enough and wants no part of criminal activity where dollars are being diverted in various ad fraud scenarios. He says the industry needs to deal with this problem effectively and that fraud needs to be "put to its death."
We spoke with him about fraud and viewability issues earlier this month at the IAB's Annual Leadership Meeting where the two topics were widely discussed.
On the viewability issue, Liodice says that progress is being made and is optimistic about the implementation of acceptable standards.
More on developments in rectifying these issues in an article in MediaPost penned by John Montgomery of GroupM Worldwide.
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