(VIDEO) Mindshare's Bitterman: "Inline Advertising" is the Next Big Thing

(VIDEO) Mindshare's Bitterman: "Inline Advertising" is the Next Big Thing
This post was published on the now-closed HuffPost Contributor platform. Contributors control their own work and posted freely to our site. If you need to flag this entry as abusive, send us an email.

LAS VEGAS -- Amazon has become a $1 billion advertising platform, but that's just the beginning of e-commerce related digital advertising says Jordan Bitterman, Chief Strategist of Mindshare NA, in this interview with Beet.TV

Coined recently as "inline" advertising, Bitterman sees big opportunities for publishers and brands around advertising that appears "inline" with consumer decisioning and purchase.

We spoke with him last week at CES about the changing opportunities around digital advertising and media.

Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all our coverage here.

You can find this post on Beet.TV.

Popular in the Community

Close

What's Hot