08/10/2012 09:56 am ET Updated Dec 06, 2017

Video: NBC Research Chief: Video Streams for London 2012 Olympics Up 3X Over Beijing

LONDON -- The knowledge of results of competitions has driven increased viewership of Olympics coverage on television says Alan Wurtzel, President of Research and Media Development at NBCUniversal, in this video segment provided by NBC.

He says that NBC is besting the Beijing Olympics in primetime in 12 of the past 13 nights, with average viewship of 32.5 million.

Wurtzel says that streams are up to 45 million vs. 14 million for the Beijing Games.  He points to the prolferation of tablets and advanced smart phones.   He says the viewership of these Olympics via digital has skewed to a younger demographic.