FORT LAUDERDALE -- The New York Times wants to make a bigger deal out of getting its stories out to users of social networks.
Last year's leaked NYT Innovation Report flagged challenges with building audience using social, including insufficient use of Twitter by reporters and a Facebook account being run by commercial, not editorial, staff.
"Social strategy is totally in the forefront right now," NYT product management director Sara Poorsattar tells Beet.TV in this video interview.
"(We are) starting to think about social distribution as Facebook and Twitter and now Snapchat continue to start to explore what that means to go and bring premium content in to their platforms.
"We're figuring out, starting to create partnerships with different networks to understand how we can really present our content to our users in the best way where they are."
One challenge to this strategy is the existence of the Times' digital payment requirement - but, viewed vice versa, social distribution can be considered a sales conversion opportunity, too.
Moving to FreeWheel Ad Server
She says that the Times has migrated to the FreeWheel ad server and explains its impact.
Poorsattar was interviewed at Beet.TV's Beet Retreat annual get-together in Fort Lauderdale, Florida.
The Beet Retreat '15 was sponsored by AOL and Videology. Please find additional videos from the event here.
You can find this post on Beet.TV.