(VIDEO) "SSP's and Ad Servers Will be Dead in Two Years," SpotXchange's Mike Shehan

(VIDEO) "SSP's and Ad Servers Will be Dead in Two Years," SpotXchange's Mike Shehan
This post was published on the now-closed HuffPost Contributor platform. Contributors control their own work and posted freely to our site. If you need to flag this entry as abusive, send us an email.

PHOENIX - The digital adtech sectors of supply side platforms (SSP's) and ad servers will be dead in two years as publishers and advertisers will demand an integrated offering, says Mike Shehan, CEO of SpotXchange, in this interview with Beet.TV

Shehan's SpotXchange has been known as video advertising SSP, has made the move to incorporating ad serving, notes.

We spoke with Shehan at the IAB Annual Leadership Meeting.

Disclosure: SpotXchange is the sponsor of our coverage of the conference.

You can find this post on Beet.TV.

Popular in the Community

Close

What's Hot