05/01/2015 08:20 pm ET Updated Dec 06, 2017

The NewFronts Are Essential but Schedule Is a Challenge, MediaLink's Michael Kassan (VIDEO)

We spoke with Michael Kassan, CEO of the powerhouse media consultancy MediaLink, at the Monday morning kick-off event for the Digital Content NewFronts, hosted by MediaLink and sponsored by Videology.

Kassan says while the NewFronts has "come of age" and has taken its place in importance with the TV upfronts, the two-week duration with nearly three-dozen events, presents a "challenge" to media buyers.

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