FOR LAUDERDALE - Time Inc has made an "unequivocal commitment to video," says J.R. McCabe, SVP for Video, in this interview with Beet.TV
To that end, the company is readying multiple studios on "thousands of feet" of soundstage in lower Manhattan. Time will move into the new studios later this year.
In the interview, he speaks about the large output of editorial video and how the publisher works with brands around sponsorships and custom content.
McCabe was a participant in the Beet.TV executive retreat. Please find additional videos from the event here.
You can find this post on Beet.TV.