06/10/2013 04:43 pm ET

Video: Web Video will be Soon be Created for the Mobile Device first in "Total Reversal" of Form Factor

SAN FRANCISCO, CA -- With smart phone sales outpacing PC sales, mobile devices represent "the future of media" and video producers will soon begin to produce videos for the small screen first,

in a "total reversal" of platform-specific programming, says Kevin Lynch, Chief Technology Officer of Adobe Systems.

We caught up with him earlier this month at the NewTeeVee Live conference in San Francisco.

In this wideranging interview, he makes his comments about the change to the "small form factor first" in a discussion about smart phones beginning at 2:20.

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