NAPA, CA - In order to guarantee valued inventory for its advertisers, Xaxis has implemented a program to secure premium publishing supply through an "upfront" trading strategy. This solution is powered by video ad tech provider TubeMogul, says Jessica Levine, Director of Video at Xaxis, the programmatic agency of WPP, in this interview with Beet.TV
She also speaks about pricing, private exchanges, auto play and other topics. We interviewed her last week at the TubeMogul U, a meeting of the company's partners.
Disclosure: Our coverage of the Napa event was sponsored by TubeMogul.
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