11/11/2014 06:03 pm ET Updated Dec 06, 2017

(VIDEO) Yahoo Buys Video Ad Tech Company BrightRoll for $640 Million

Yahoo will purchase the video ad tech platform BrightRoll for $640 million in cash, Yahoo announced today.

Recently, we interviewed BrightRoll COO Bruce Falck about the company and the sector.  The senior Google executive joined BrighRoll in July.

We have republished that video today.

TechCrunch first reported the likely deal last month.

You can find this post on Beet.TV.