Amanda Slavin is CEO and Founder of CatalystCreativ, an experience studio that changes the way millennials and generation z experiences and connects to a brand. She earned her Masters in Curriculum and Instruction from the University of Connecticut’s Neag School of Education and wrote her thesis on the impact outdoor community has on engagement creating a metrics of engagement. She has used this foundation of understanding engagement in her approach to grassroots marketing and business development. She started with Paige Management in 2009 and built the events, marketing, social media, online marketing departments from the ground up. She launched the Ainsworth, (number 1 sports bar 3 years in a row by Zagat) with no social media, using only grassroots marketing to do so. She oversaw partnerships with Axe/Unilever and Madison Square Garden, as well as created and spearheaded from the ground up a 16 week activation for LVMH for their new product Moet Ice in 2010 overseeing and activating a 16 week launch of events, tastemaker dinners and experiential marketing in a 15 bedroom estate in Watermill NY.
Amanda co-founded and launched the Charity Connector event series, a socially nonprofit event series that started at Paige Management in 2010, and has worked with 200 nonprofits building community through strategic partnerships, events and marketing to help engage more individuals to support their fundraising efforts. She was one of the event organizers for TEDX Big Apple, securing all of the in kind sponsors for the event as well as supported on production and curation. She was one of the producers of the Global Festival, a 60,000 person concert in Central Park, where she helped create the strategic partnerships necessary for digital, marketing, media and sponsorship. She is a founding advisory board member for NPR's new millennial arm, GenListen, Mama Hope and I Am That Girl, is a member of the World Economic Forum, Global Shapers, as well as a part of Ted, Summit Series, Nexus and PTTOW. She is a frequent writer for Huffington Post and Business Insider.