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Inbound marketer, social media, product development
Andrew has over 16 years of experience in marketing, business development and online product development and has held key positions at National Leisure Group (NLG), Starwood Hotels, and Reebok International. Most recently, Andrew was VP of Product Marketing at I'm in! where he led the development and launch of the imin.com website - a leading online group travel website.
Prior to I'm in!, Andrew led the brand and marketing strategy for NLG's top online cruise brands (CruisesOnly.com, Cruises.com) generating in excess of $225 million in annual cruise sales. At NLG, He managed online marketing for Starwood Hotel's brand websites as well as distribution through 3rd party online partners. At Reebok, he was responsible for Licensed Apparel product line management where he developed and grew licensed apparel product lines with the NBA, NFL and MLB.
Andrew also guided product development for 2 technology-based companies - Synxis (acquired by Sabre Holdings) and Tom Snyder Productions (acquired by Scholastic, Inc). He completed his graduate studies with an MA in Global Marketing from the European Institute of International Communications (Maastricht , The Netherlands).
Andrew is currently Principal at Common Sense NMS, a new media strategy group based in Boston and Los Angeles.