Belinda is the founder and CEO of Lady Geek
and the inspiration behind the Little Miss Geek campaign and book. Lady Geek is a campaigning agency that makes technology and games more accessible to women and girls.
Since its launch in June 2010, Belinda and her team have been consulting
clients on how to transform the way they sell to women in retail,
advertising, social media and web content and are currently transforming
the retail experience for women in Johannesburg.
Little Miss Geek is the social side of the business, which helps inspire
young women to become Tech Pioneers. Recent coverage includes Metro, BBC, The
Guardian, Financial Times, Independent and WIRED.
Lady Geek’s client list includes Xbox, O2, Vodafone, Microsoft, Nokia, Kaspersky
and Sony. In 2011, Lady Geek won Best Breakthrough Internet Company
by Red Magazine.
Belinda has spent over 18 years in marketing and advertising and has
worked in some of the world’s most influential advertising agencies,
including Saatchi & Saatchi, Ogilvy & Mather and Ogilvy Asia. Belinda is
also a professor at Syracuse University.
She is a regular public speaker, and has appeared on the BBC, Channel 4
and Woman’s Hour and the Today Programme. She blogs for The Huffington
Post, and has written for WIRED, Glamour, Grazia and Google.
Belinda has recently been voted one of the most innovative women to
follow on Twitter on The Huffington Post, and was short-listed for a First