Brij Kothari
Director, PlanetRead; Faculty, IIM Ahmedabad

Brij Kothari, Director, PlanetRead; Faculty, IIM Ahmedabad

Using the simple tool of same language sub-titling (SLS) on popular television programs, Brij Kothari is addressing the needs of an estimated 300 million so called ‘literates’ in India who, though having attended primary school, have weak reading and comprehension skills. SLS is the simple action of inserting subtitles on video programs in the ‘same’ language as the audio. As a result, reading becomes a by-product of entertainment and popular Bollywood song programs already consumed by the audience. http://www.planetread.org/