Contributor

Catriona Pollard

Director of Australian PR and social media agency, CP Communications

Catriona Pollard is the author of From Unknown To Expert, a step by step framework designed to help entrepreneurs develop effective PR and social media strategies to become recognized as influencers in their field. www.unknowntoexpert.com Catriona is also the director of CP Communications, which merges traditional PR tactics with cutting-edge social media strategies that engage consumers as well as business. www.cpcommunications.com.au