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Craig Tomashoff is a freelance writer based in Los Angeles. His most recent book is The Can't-idates: Running For President When Nobody Knows Your Name. He was most recently a producer on The Queen Latifah Show. Prior to that, he served as executive editor of TV Guide Magazine, and has also worked as Associate Bureau Chief for People Magazine. In addition, he has written for publications including the Los Angeles Times, the New York Times, Emmy Magazine and Spin. Just to impress you further (hopefully), note that he was also a television writer/producer for such series as The Martin Short Show, The Late Show With Craig Kilborn and VH1’s Behind the Music.