Daniel Reed

President, NBA Development League

As President of the NBA Development League, Dan Reed is responsible for the league's business and basketball operations. Under Reed’s leadership, the league has grown to an all-time high 16 teams and experienced strong growth in ticket sales and sponsorship revenues, while team valuations have quadrupled and former NBA D-League players now make up nearly 20 percent of all NBA players.

Reed spearheaded several innovative new initiatives to drive the league’s growth, including the new Single Affiliation Partner program, which creates the opportunity for mutually beneficial “one to one” relationships between NBA and NBA D-League teams; NBA FUTURECAST, which allows fans around the world to watch all NBA D-League games online; and NBA Dream Factory, which showcases the league’s most talented players during NBA All-Star Weekend. In addition, Reed has overseen the successful expansion of the NBA D-League to the Northeast, attracting new teams in Portland, Maine; Springfield, Mass.; and Erie, Pa.; in addition to strong new teams in Frisco, Texas and Reno, Nev.. In 2009, Reed was recognized as a “40 Under 40 Rising Star” by Crain’s New York Business.

Prior to joining the NBA D-League in 2007, Reed was Senior Director of Team Marketing and Business Operations with the NBA, where he was responsible for advising NBA teams on all aspects of their business operations, including ticket sales, sponsorship development, customer retention, and marketing. Reed was instrumental in the achievement of all-time records in overall attendance, ticket-sales revenue, season-ticket retention rates, sponsorship sales, and database growth for NBA teams. In addition, Reed played a leadership role in facilitating the successful return of the New Orleans Hornets to the city of New Orleans after Hurricane Katrina.

Prior to joining the NBA in 2004, Reed worked as a management consultant with A.T. Kearney in San Francisco and Washington, D.C., where he advised Fortune 500 companies and start-ups in more than 10 different industries on issues of corporate strategy, sales and marketing, and operations.

A Michigan native, Reed received his M.B.A. from Harvard Business School, where he was awarded the prestigious Dean's Award for outstanding leadership, and his bachelor's degree in economics and American studies from Northwestern University. In addition, Reed serves on the Advisory Board of the National Association for Black Sports Professionals. Reed is married to Afia Asamoah and resides in Brooklyn, N.Y.