David Cohen
EVP, Global Digital Officer, Universal McCann

In his current role as EVP, Global Digital Officer, David’s central goal is to spearhead Universal McCann’s digital and alternative media offering across the globe and to accelerate, integrate and intensify a digital best practice throughout the UM universe.

David started the digital practice in 2001 as Interactive Media Director, joining UM from Zentropy Partners, a standalone digital marketing consultancy in the IPG family. In 2002, he became a Senior Vice President, overseeing all digital media strategy, planning, buying and analysis operations for the New York, Los Angeles and San Francisco offices. In March 2006, he was named US Director of Digital Communications and in April 2011 he was promoted to his present position.

Under David’s leadership, UM was recognized as one of OMMA’s Agency of the Year winners for Best Media Planning & Buying. David was also named an “Online All-Star” by Media Magazine. He currently oversees the efforts of Sony, Johnson & Johnson, Chrysler, MasterCard, BMW, US Army, Kohl’s, Applebee’s, and Brown Forman, representing well over $1 billion in digital billings.

David was elected to Chairman of the AAAA’s (American Association of Advertising Agencies) Digital Marketing Committee in April 2009. He has also been at the helm of the industry initiative “Project Reinvention”, a joint taskforce between the AAAA’s and IAB (Interactive Advertising Bureau), designed to improve business process and efficiency in the digital industry. David often speaks at seminars and lectures and is frequently quoted in the trade press, as well as the Wall Street Journal and the New York Times.