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CEO and Co-founder of FRED & FARID, Host of ‘Fred in China’ on BFM Business radio
Fred Raillard is co-founder, CEO, and Chief Creative Officer with Farid Mokart of FRED & FARID, a social, content, tech solutions for brands company based in Paris, Shanghai, Beijing and New York. A 400 people company.
FRED & FARID provides digital advertising solutions for brands via 5 expertise: business intelligence, social, content, tech, luxury. Fred Raillard made his career in France, UK, US and China. He was Foreman of the prestigious British D&AD Art Direction jury 2013, first French person to head this jury. Fred has also a weekly radio podcast on BFM in France about Chinese social media, and a weekly TV show about French culture on ICS channel Saturday prime time in Shanghai, with about 1 million viewers.
So far FRED & FARID has produced about 1000 campaigns for 100 brands, and has won more than 400 international awards, including 200 digital distinctions since 2011, and numerous international titles: Ad Age International Agency of the Year, Cannes Lions Grand Prix, WARC Top 4 World's Best Digital Agency, 5 times Best Agency at World Luxury Awards, 2 times Best Independent Agency of the Year at Spikes Asia, Cristal Festival Independent Agency of the Year, Campaign Asia Silver Agency of the Year, Adweek Top 10 Best Agency outside USA.