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George Bradt
Chairman, PrimeGenesis

George Bradt has led the revolution in how people start new jobs.

He progressed through sales, marketing, and general management roles around the world at companies including Procter & Gamble, Coca-Cola, and J.D. Power’s Power Information Network spin off as chief executive.

Now he is a Principal of CEO Connection and Chairman of PrimeGenesis, the executive onboarding and transition acceleration group he founded in 2002 to help new leaders and teams accelerate transitions. Since then, George and his partners have reduced new leader failure rates from 40% to 10% through a single-minded focus on helping them and teams deliver better results faster over their first 100-days.

A graduate of Harvard and Wharton (MBA), George is co-author of five books on onboarding, a weekly column on Forbes.com, and five musical plays (book, lyrics and music).

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