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Greg Asbed
Co-founder of the Coalition of Immokalee Workers
As co-founders of the Coalition of Immokalee Workers (CIW), a 5,000 strong worker-based human rights organization, Lucas Benitez and Greg Asbed have revolutionized Florida's $600 million fresh tomato industry, transforming it from one of the most repressive employers in the country to one quickly becoming the most progressive and equitable in the fruit and vegetable industry. CIW is creating today’s blueprint for farmworker justice by spearheading historic fair food agreements with groundbreaking farm labor standards, fair farmworker wages and labor rights education through their Fair Food Program, which is now implemented on over 90 percent Florida's tomato farms. Today, ten multi-billion dollar national companies have signed on to CIW's Fair Food Program and CIW continues to forge critical alliances among tomato growers, workers, food retailers and the community.