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Jessie Ford Coots is the owner + designer behind Untethered, a boutique graphic design studio in the Midwest that specializes in logo identity, branding, print advertising, stationery + more. She enjoys giving new and old businesses creative makeovers, as well as partnering with select companies and non-profits to provide monthly design services. When she isn't designing, she is usually traveling around the U.S. showing her quarter horse in barrel racing events and happily adjusting to married life with her husband, residing outside of Louisville, Kentucky. To learn more about design, branding and what she can creatively do to improve your business, download her free guide "Branding 101: What it is, what it isn't and why you need it" at www.untethereddesign.com/freebies.