Jon Bond is the Co-Chairman and Co-Founder of kirshenbaum bond + partners (kbp), a network of marketing communications specialty companies including kb, dotglu, LIME public relations + promotion and The Media Kitchen. Recently named Adweek’s 2004 U.S. Agency of the Year, kbp has offices in New York and San Francisco.
A true entrepreneur, Bond combines unique business acumen with a widely respected creative reputation. Bond founded kbp in 1987 with business partner and Co-Chairman Richard Kirshenbaum. The agency had its first acclaim with the groundbreaking advertising campaign for Kenneth Cole, the long-running global campaign for Coach, as well as establishing Snapple as a household name with the launch of Snapple’s "100% natural" advertising campaign featuring "Wendy the Snapple Lady." kirshenbaum bond + partners has since grown to include over 300 employees, with combined client billings of nearly $600 million.
To the befuddlement of many ad executives, the definition of a “traditional” advertising agency over the last decade has been almost completely reinvented. And they owe much of their befuddlement to Jon Bond. Because Jon was one of the first to have a fully evolved vision of what a fully integrated advertising agency should be.
Jon began his career working at packaged goods stronghold Jordan, McGrath, Case & Partners. He also worked for famed marketing consultants Trout & Ries, inventors of the concept of positioning. Adweek got wind of him rather early, naming him one of the Best People Under 30.
It was this combination of traditional and nontraditional experience that made Jon uniquely qualified to start Kirshenbaum Bond in 1987. And since then, kirshenbaum bond + partners has become the leader of a new generation of agencies where creativity and inventiveness are not limited to the creative department.
Bond has been a guest lecturer at Harvard Business School and has appeared on the Today Show, 20/20, and CNN, and is a regular guest of ESPN’s Cold Pizza. In 1997 Jon co-authored Under the Radar, Talking to Today’s Cynical Consumer , with Richard Kirshenbaum. Bond serves on the National Board of the American Association of Advertising Agencies, as well as on the board (former chairman) of Worldwide Partners, an international network of independent advertising agencies in 60 countries. Most recently, he has also joined the board of the Ad Council.
In his spare time, Jon is an avid golfer. Although he still won’t tell anyone his handicap.