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President of Added Value, a Strategic Global Consultancy Agency
Jonathan joined the Added Value Group in 2005 to work on global clients and moved to head up Added Value France in January 2008. In 2011, he crossed the pond to take the helm at Added Value, before moving to New York to become President of Consulting.
He has spent his entire career in brand strategy and innovation, helping to build brands for products, services, companies and places around the world.
His industry experience ranges from multi-national packaged goods, financial services, automotive, technology, pharma and utilities groups through to leisure players, retailers and luxury businesses as well as government departments, universities and charity organizations.
Jonathan has worked extensively with GSK within Oral Care, specifically on the Aquafresh and Sensodyne brands.
He heads up Consulting across North America, having been responsible for thought leadership across the Group in both the Brand Positioning and Innovation offer pillars. He jointly developed our Controlled Chaos offer, and has a specific interest in digital insight and innovation, having led the development of the AV-id qualitative platform and AV Lab –- our innovation platform.
Jonathan is a long-standing member of the editorial board of the International Journal of Brand Management and an Oxford University graduate.