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Max McGraw Professor of Sustainable Enterprise at the University of Michigan
Joe Árvai is the Max McGraw Professor of Sustainable Enterprise at the University of Michigan, and he the Director of the Erb Institute for Global Sustainable Enterprise. His research is focused on improving our understanding of how people make decisions, with an emphasis on how they confront tradeoffs. He and his students also develop and test decision-support systems designed to unlock humans' potential to be better stewards of the world around them. He can be reached on Twitter at @DecisionLab.