As Chief Marketing Officer, Julie Ginches has global responsibility for ViralGains' brand, strategic planning, customer education and empowerment, product marketing, demand generation and corporate communications. She is recognized as an innovative digital change agent with a proven track for creating world class brands and marketing organizations. Julie brings over 20 years of marketing experience, most recently serving as Kahuna's CMO where she built a world class brand and product to take on the marketing cloud heavyweights: Salesforce and Oracle. As eXelate's CMO, she repositioned and launched the customer data cloud. eXelate was acquired by Nielsen March 2015. Prior, as Rubicon Project’s CMO, she launched the advertising automation category and helped manage a successful IPO (RUBI – April 2, 2014). As an early executive leader at DataXu, Julie built the company’s global brand and succeeded in driving revenue and growth through innovations in programmatic marketing. In just three years, the company attained the Inc 5000 ranking for #1 fastest growing marketing and advertising company and #5 fastest growing company overall. Julie has also held marketing leadership roles at Jumptap, which was acquired by Millennial Media; Autonomy; FAST, which was acquired by Microsoft; and Epicon, which was acquired by Nortel.
Julie doesn't take no for an answer, has a life long love of learning and builds teams that win. She creates value, drives revenue growth and leads companies to their desired exit. Julie is published frequently across the trades and business publications and speaks globally at conferences including Digital Ascendant, Cannes Lions, Grow.Co, Digiday, AdExchanger, OMMA, iMedia, and C-Suite events.