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Lule Demmissie is a leading personal finance, retirement and long-term investing expert. An advocate for financial and retirement solutions that rely on a mix of digital and human guidance, Lule believes in empowering individuals, especially women and minorities, to independently drive their own financial futures. As Managing Director of Investment Guidance at TD Ameritrade, Lule leads the development of investment products and services utilizing managed money, ETFs, mutual funds, search tools and investment planning technology.
